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December 14 – 20, 2000
Art Murmur

Hooked on Classics 

     CHRISTMAS CAME A MONTH early for Joe Glickman.
    
At the tail end of November, an out-of-court settlement provided a happy ending to an offbeat drama that’s been going on for four years – a drama involving a famous pop group, a disreputable manager, a gang of musical poseurs and Glickman, a devoted music fan who felt driven to undo a decades-old injustice.
    
The story begins with the precocious, ebullient Glickman, an Albany native who will turn 23 later this month. Home-schooled from the ninth grade on, Glickman got his high-school degree early because he didn’t want to waste any time getting started with his filmmaking career. After getting his degree, he latched onto the idea of making a documentary about the twilight world of oldies groups touring the nostalgia circuit. “I’ve been fascinated with oldies as long as I can remember,” says Glickman who is also an amateur musician. “I’ve never taken an interest in modern music.”
    
In 1996, the fledging filmmaker sent letters to agents and managers representing classic pop groups, but few people took him or his project seriously. Glickman recalls the ‘60s stalwart Mark Volman, of the Turtles, called Glickman personally to fume that a “Where are they now?” film was a bad idea. “That was probably my first taste of the bitterness a lot of these guys feel,” Glickman says.
    
But while other avenues were dead ends, Glickman found the members of the Classics IV – the jazz-tinged soft rockers known for “Spooky” and “Traces” – receptive. The timing was fortuitous, because the band’s original members were, in the late ‘90s, beginning a nasty legal battle with another group calling themselves the Classics IV. Original lead singer Dennis Yost, the only founder touring under the Classics name, was particularly frustrated at competing for bookings with a bunch of ringers. Yost’s frustration was exacerbated because he was suffering from clinical depression around the time Glickman and he first made contact.
    
Glickman decided to focus his film solely on the Classics IV, instead of several oldies groups, and quickly came to share Yost’s disgust about the poseur band. “The whole thing is like coming home and finding out that someone is living in your house – people think they’re you,” he says. As Glickman became more familiar with the issue, he discovered that competition from fake bands is a huge problem for oldies groups who weren’t savvy enough to trademark their names before their names were worth money.
    
In the case of Classics IV, a man named Paul Cochran – who managed the band from 1966 to 1975 – trademarked the Classics IV name without the band’s knowledge, then sold the trademark to a group of musicians after the original Classics IV disbanded.
    
“That tells me, as a musician, I can look up any famous name and trademark it, then go out and say I am that group,” Glickman says. “You can get away with it with someone like the Classics IV, because people don’t know what they look like. You couldn’t get away with it with the Beatles.”
    
The filmmaker was touched by the pain the trademark issue caused Yost. “I chose to become involved from the very beginning,” Glickman says. “I took it very personally, and I still don’t know why, when I saw what was happening to someone who was an idol of mine.”
    
So, concurrent with making his documentary about the band’s history, Glickman researched trademark law and discovered that only one band, the Box Tops, had ever successfully used legal action to recover their name from a faux act. “These groups can’t afford to fight these fakes,” he says, “and that’s why a lot of times they just give up.”
    
Because the original members of the Classics IV are scattered across the country, Glickman spent a fair amount of time and money gathering footage for his movie and developing a library of legal documents. He estimates that he’s sunk $35,000 into the movie, which is scheduled for completion next year; the money came from his savings, odd jobs, and his work as a photographer. In addition to the documentary, Glickman last year shot a 30th-anniversary music video for "Traces"; the video combines footage of Yost lip-synching with narrative material, which was filmed at the Slingerlands house featured in the 1987 feature Ironweed. 

What’s in a name? Joe Glickman (with camera) shooting the
“Traces” video in Slingerlands.
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      Glickman is the first to admit he became obsessed by the Classics IV and their problems, although he sees his quest as a musical crusade. “I wanted to set an example and pave the way for other groups who are having the same problem,” he says.
    
After gathering a wealth of damning evidence, Glickman finally got an on-camera interview with Cochran last year. The filmmaker asked innocuous questions about the group’s career before going in for the kill by asking what the manager expected to happen when, in the mid-‘70s, he sold the Classics IV trademark to musicians who weren’t involved in the creation of the Classics IV records.
    
“He goes, ‘I knew what they were gonna do – I knew they were gonna start a bogus group and start touring as the Classics IV,’” Glickman recalls. Cochran further acknowledged, on-camera, that he made the deal because his troubles with alcohol had put him into dire financial straits.
    
In February of this year, Glickman filed a petition with the U.S. Patent and Trademark Office, on Yost’s behalf, seeking to cancel the fake group’s trademark on the Classics IV name. The petition got stuck in bureaucratic channels for several months, but eventually, an October date was set for a trial. Glickman says that within a week of seeing the evidence that was going to be presented at the trial, attorneys representing the fake group called in mid-November to arrange a settlement.
    
“Dennis gets his name and everything back – Dennis comes away with everything he wanted and deserves,” Glickman says with a bright smile. “It’s really nice to hear Dennis happy.” 

-Peter Hanson